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Rory Sutherland

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency: a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate in 1988.

He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and occasional pieces for Wired, and is the author of two books: The Wiki Man and the best-selling Alchemy. Rory is also the Co-Founder of the MAD//Masters training course and has recently become ultra famous on Tiktok.

Aslı Özen Turhan

Andrew Lipsman

Andrew is an independent analyst and consultant at Media, Ads + Commerce. He specializes in retail media—widely recognized for calling it “digital advertising’s third big wave”—as well as other areas across the digital media, advertising, and commerce ecosystem.

Previously, Andrew was Vice President and Principal Analyst at eMarketer, where he covered retail and ecommerce with a focus on retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, in-store digitization, holiday shopping, and Amazon Prime Day.

He also served as SVP of Marketing & Insights at comScore, leading the company’s global marketing insights and thought leadership programs.

A sought-after industry voice, Andrew frequently provides commentary on retail media, ecommerce, digital advertising, social media, and Amazon. His expertise has been featured in The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg. He has also published more than a half-dozen articles in the Journal of Advertising Research.

Andrew holds an MBA from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Duke University.

Alex Hodge

As Senior Director, Head of Digital Strategy & Innovation at Warner Bros. Discovery, Alex leads the digital team responsible for monetisation, strategy, delivery and commercial partnerships. Alex specialises in building commercial data solutions, product innovation, digital monetisation and revenue generation strategy. His expertise lies in programmatic, advertising technology, e-commerce and streaming. Together with his team, his remit spans across the international digital ecosystem, including social media, YouTube, websites and streaming services, Max, HBO Max and discovery+.

Alex was also responsible for introducing the discovery+ Ad-Lite offering in the UK and Ireland. The move to this proposition opened brands to omnichannel solutions that reach highly engaged, passionate superfans. With over three-quarters of consumption of discovery+ through Connected TV, the team is now able to offer a premium environment with the scale advertisers have been looking for. discovery+ was the first global SVOD service to launch an ad supported offering in the UK, following a successful launch in the US.

Lauren Dick

Lauren is responsible for growing Mail Metro Media’s digital and e-commerce strategy. She consistently identifies and delivers new commercial opportunities for revenue diversification driven by product development, new commercial models, emerging technologies and market innovation.

A seasoned digital executive with experience across ad tech, commerce, and data strategies, Lauren has run sales and strategy across all major agency groups. Over the past eight years, Lauren has been responsible for scaling Mail Metro Media’s digital suite across mobile, app, video and social platforms, building a market-leading first-party audience infrastructure.

One of Digiday’s inaugural “Changemakers”, Lauren is passionate about innovation and new technology, and how it can be harnessed to drive tangible outcomes for businesses.

Helen Johnson

Helen Johnson is Managing Director of Capture, SMG’s brand-side commerce media agency, where she helps brands harness the power of brand-led retail media at the intersection of data, tech, and consumer behavior. A seasoned brand builder, Helen spent 19 years at Procter & Gamble, leading 17 brands across 11 markets. She was Senior Brand Director for Global Tesco and Northern Europe Commerce Marketing before joining SMG in 2022 to lead its Media, Insight, and Innovation teams.

Appointed Managing Director of Capture in 2025, Helen is passionate about driving brand building success through insight-led, creative commerce strategies. A proud mother of two and industry champion of flexible leadership, Helen balances her role on  a 70% schedule, advocating for inclusive, career-enabling work cultures that support both personal and professional growth.  Helen is a past recipient of the Timewise Power Part Time Top 50 Award and in 2025 was awarded Management Today’s  Power Women in Leadership award as a reflection of her impact within the brand and advertising industry. 

Henry Stokes

Brittaney Kiefer

Brittaney Kiefer is the creative editor of Adweek, the leading global publication for the advertising, marketing, and media industries. Prior to joining Adweek in 2021, she was the creativity & culture editor at Campaign magazine in London and the digital editor at PRWeek in New York. She is a graduate of Boston University’s journalism program and a winner of the British Society of Magazine Editors (BSME) Talent Awards for best print writing in 2021.

Ollie Shayer

Ollie Shayer is the Senior Director of Global Strategy & Innovation at SMG, where he leads the development of future-focused capabilities across media, insight, AI, and new-to-market propositions. His role centres on identifying growth opportunities and crafting innovative strategies for retailers, brands, and agencies in an era of accelerated disruption.

Previously, as Omni-Media Director at Boots UK, Ollie led the brand’s consumer and retail media strategies—driving performance, innovation, and transformation across one of the UK’s most trusted and iconic businesses. He headed up both Boots’ consumer media strategy and the award-winning Boots Media Group, a pioneer in retail media.

Ollie brings over two decades of experience in FMCG, retail, and e-commerce, having led global media and digital innovation initiatives across Europe, the US, LATAM, and APAC. His leadership background includes positions at Boots UK, Booking.com, ECCO, Diageo, Nestlé and Sainsbury’s. 

Recognised as a thought leader, Ollie has been named a Campaign 40 Over 40 winner, a New Digital Age Brand Hero, and listed in the PMW Power 100 in both 2023 and 2024. He is also a proud member of the Future 100 Media Club.

Ollie is passionate about harnessing data-driven insights and technology to unlock new opportunities and set new standards in commerce media. Always curious, collaborative, and committed to pushing for better.

Daniel Knapp

Daniel is Chief Economist at IAB Europe and partner at retail media advisory firm Colosseum Strategy, guiding industry players through data-driven analysis on complex issues from regulation over the digital advertising supply chain to new business models. Previously, he founded a programmatic advertising agency, served as an expert on media and AI for the European Commission and was Executive Director for Media & Advertising at intelligence firm IHS Markit (now S&P Global). He holds a PhD from the London School of Economics and serves on the boards of various think tanks and academic institutes on the future of media.

Richard Hartigan

Richard is a seasoned Digital Marketing leader with over 20 years of experience at some of the UK’s largest brands. He began his career at TUI, where he led digital activity across multiple brands and developed one of the first multitouch attribution models. He then moved to O2 to lead a team of specialists, advancing O2’s digital capability and launching the iPhone into the UK market.

At Google, Richard managed a diverse portfolio of technology and retail brands, creating Google’s strategic approach to Peak. He then built and led a dedicated team to oversee one of Google’s largest and most complex global advertisers.

Now as Head of Omnichannel Retail at Pinterest, his team leads relationships with the UK’s biggest retailers, advancing Pinterest’s position in the UK Digital ecosystem and connecting users with the brands and products they love.

Nick Henthorn

As SVP, Europe, Nick Henthorn oversees the go-to-market in the region, leading a dedicated team focused on helping brands, agencies, and media companies unlock the full potential of their first-party data, utilizing InfoSum’s secure data clean room.

Nick is a hugely experienced data and technology sales leader. Before joining InfoSum, he was Chief Revenue Officer at Outra. Nick gained a wealth of experience in the data monetization space at Telefonica, leading the Data, Insights and SmartSteps team for over four years. Prior to then, he held sales leadership roles in CRM automation for Transactis (now GB Group) and Callcredit (now Transunion).

Joanna Lawrence

Jo is the Global Chief Strategy Officer at Havas Media Network, where she leads transformative initiatives that redefine media strategic advisory services for their clients and talent. She also heads up the agency’s Global Media Creativity Council, connecting brilliant thinkers globally to collaborate on and champion braver client solutions.

Through a diverse career, gaining different perspectives across the media industry, Jo’s experience spans data analytics in market research, media planning at Mindshare and being a new breed communications strategist at Naked Communications. She then spent over a decade at OMD EMEA, building the regional Strategy function, managing the international division and establishing their European content practice. Next, prior to joining Havas, Jo spent time driving business transformation for the commercial team at Telegraph Media Group and consulting with global clients at Flock Associates on evolving their Media Operating Models.

Jo finds her creative inspiration in running an industry module for London College of Communications, staying connected to Gen Alpha gaming and fashion culture via her kids, long coffee-fuelled conversations with friends, obsessing over foreign travel, reading fiction (paper, not Kindle!) and trying to make time for wandering around art galleries.

Alice Beecroft

Alice is responsible for leading the strategic development of Yahoo’s omnichannel DSP across non-US markets. Working with both product & commercial teams Alice is focused on driving both managed and self-serve adoption across programmatic channels and developing vendor partnerships.

Alice has 18 years of experience on the buy-side in the digital sector working in senior roles at companies such as AOL, Millennial Media and Burst Media. As well as focusing on the digital media space Alice also leads the Employee Resource Group for NeuroDiversity in the London office, helping to spread awareness both internally and externally on the barriers to entry, the challenges that people with a NeuroDiverse brain face as well as spearheading initiatives around managing mental health.

James Taylor

James Taylor is an expert in personalisation and machine learning within the eCommerce industry. As the CEO and Founder of Particular Audience, he drives the company’s mission to revolutionise retail media with cutting-edge AI technologies, enabling retailers to compete head-to-head with Amazon.

Before establishing Particular Audience in 2017, James successfully built and scaled the APAC region for Yieldify, a Google Ventures company, playing a key role in its growth and eventual acquisition by Epsilon (Publicis). James’ deep expertise in machine learning and AI-driven personalisation has fir

Lee LeFeuvre

Lee LeFeuvre is the Chief Client Officer (CCO) at SMG and has held senior roles within the marketing industry for over a decade. His current role sees him responsible for the commercial performance of SMG and its award-winning businesses, Capture and Plan-Apps, whilst ensuring the teams deliver a world-class client service.

Prior to his role as CCO, Lee held the position of Managing Director, leading teams of retail media experts to successfully operate sophisticated omnichannel media networks for top-tier retailers. These retail media networks include Boots Media Group, Co-op Media Network, Morrisons Media Group, LS Eleven Media Services, and Very Media Group.

Holly Aresty

As Head of Customer Growth for EMEA at Rokt, Holly Aresty leads expansion and revenue acceleration across one of the world’s most dynamic commerce regions. With 10+ years in ecommerce and early-stage tech, she brings deep expertise in enterprise sales, product commercialisation, and go-to-market strategy.

Holly is passionate about customer-centric solutions that drive measurable impact and sustained growth. She’s known for combining big-picture thinking with executional rigour, championing cross-functional teams, and staying obsessively close to the customer. Born in Sydney, Holly joined Rokt in 2016 as a Commercial Director in Los Angeles. Later, she led several go-to-market teams in New York before moving to London earlier this year.

Lachlan Gow

Bio: With a deep background in digital, advertising, and operational leadership, he has played a pivotal role in expanding QSIC’s presence across Retail Media, C-Store, Grocery, and QSR verticals. QSIC now influences over 100 million shopper moments each month and leads the market with patented technology that measures the real-world impact of audio advertising.
Lachlan led the development and launch of Gulp Radio, the world’s largest and most advanced commercial radio network, reaching more than 12 million daily customers across 7-Eleven, Speedway, and Stripes stores. Powered by QSIC’s AI-driven ad platform, the initiative helped drive 90% business growth in 2023 and earned him recognition as a 2024 P2PI 40 Under 40 honoree.

Sean Crawford

Sean Crawford is Managing Director for North America at SMG, a global network of retail media experts operating over 7 Retail Media Networks. He is the driving force behind SMG’s North American expansion, which launched in 2023 and includes the groundbreaking WHSmith North America Media Network—the first in-store travel retail media network on the continent.

A recognized industry leader, Sean was named a 2025 RETHINK Top Expert, recognized on the PMW International Powerlist and is a recipient of the Path to Purchase Institute’s 40-under-40 award, celebrating rising stars in omnichannel marketing. A regular speaker and published thought leader across the UK and North America, he brings over a decade of retail media expertise to his role.

Before leading in North America, Sean served as Business Director at SMG’s Capture agency, overseeing media planning, buying, and partnerships for major brands like General Mills and Kellogg, and building strategic relationships with platforms including The Trade Desk, Criteo, and JCDecaux.

Daniel Gospodinov

Daniel co-leads Retail Media, Personalisation & Marketing in Retail topics for BCG Europe, Middle East, Africa & South America. He has worked with multiple retailers across sectors on their Retail media business launches, advancement and scaling. Further, he works with Retailers, Fashion & Luxury companies supporting them in their growth journeys, new digital venture development (ecommerce, media, loyalty, etc.) and business transformations. Daniel’s work spans four continents – with extensive experience in the UK, the US, Canada, South Africa, the Nordics, Italy and Benelux. At BCG, Daniel is part of the London office 10-people leadership team – and oversees People Affiliation & Apprenticeship for the office.

Jessie Dowd

Jessie Dowd is a retail expert and award-winning journalist who has been covering the industry for 20 years. Focused on identifying emerging trends across retail, brands and shopper behavior, she is a strategic curator of content for award-winning media brands and events, currently serving as Vice President of Content & Community at Brand Innovators.

As a sought-after thought leader, she has spoken on commerce trends at various industry conferences and at events for Fortune 500 companies. In 2024, she received a Top Women in Media & Ad Tech Award from AdExchanger and AdMonsters. Dowd has a bachelor’s degree in magazine journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.

Jenny Holleran

Jenny Holleran leads client relationships across Kroger’s entire portfolio of brand-building solutions: retail media, consumer insights and loyalty. Her expertise is in creating mutual growth agendas which balance retail opportunities with measurable brand needs. In 2025, in recognition of her innovative vision and leadership, she was honored as a Change-Maker by the Top Women in Media and Ad Tech Awards. In 2023, The Path to Purchase Institute recognized Jenny in their inaugural Retail Media Awards.

Claire Trbovic

Claire has been working in retail marketing for over 10 years, with experience in both agency and brand side at a UK and global level. Having held both commercial and creative roles for Canon EMEA and the Walt Disney Company, Claire rejoined SMG in 2021. 

Within SMG, Claire has held several leadership roles, across both our retail media networks and media buying businesses, as well as previously heading up the commercial side of SMG’s martech platform, Plan-Apps. Today, Claire leads our Incubation Hub at a global level, which aims to deliver disruptive and innovative solutions that enhance SMG’s operations and supercharge growth; from new-to-market solutions to tech-based initiatives such as proprietary AI tools.

Matthew Higgins

Matthew is the Managing Partner at Dentsu, working with the most progressive thinking brands globally across all sectors, from FMCG brands to Finance. He has been within dentsu for nine years, and leads all Retail Media activation for the UK.

Zoe Ruderman

Zoe Ruderman was named ADWEEK’s Chief Content Officer in November 2023, reporting to CEO Will Lee. Prior, Ruderman served as Vice President/General Manager of PEOPLE, as well as Head of Editorial of PEOPLE Digital, bringing a wealth of experience transforming iconic media brands to grow their audiences and achieve new levels of relevance.

Ruderman plays a key role as ADWEEK reinvents itself, creating new content platforms, increasing audience engagement, and reimagining its place in the marketing and advertising ecosystem, as well as offering transformational products to revenue partners.

During her tenure at PEOPLE, Ruderman grew digital audiences to more than 100 million monthly users and set numerous records for content tentpoles like the Oscars and Olympics. She built ventures like commerce and video for PEOPLE into massive audience and revenue contributors to the brand, and ran the newsroom, audience growth, social and emerging content, launching and executive producing a slate of audio and video products, as well as building PEOPLE’s first branded content studio and daily podcast. As Executive Director of Content Strategy for Style, Entertainment, and Sports, she was instrumental in driving audience and engagement growth for a highly diverse portfolio of brands across Time Inc.

Ruderman earned a Master’s degree in Journalism from the Universitat de Barcelona in Spain. She lives in Brooklyn, NY with her husband and two children.

Tom Shapland

Tom leads Permutive’s business with brands, advertisers and retailers – connecting a diverse collective of premium publishers like Mail Metro Media, The Independent, Mumsnet, Warner Bros. and News UK, with innovators like Sky to collaborate using 1st Party Data.

Prior to joining Permutive in 2023, Tom spent over five years working with broadcasters in South East Asia and the Middle East to build and deploy CTV and streaming applications, and building strategies to monetize audiences through subscription and advertising models.

Ellie Prendergast

Ellie brings over nine years of expertise in retail media, spanning revenue growth, client services, operations, and innovation across some of the UK’s leading retailers. Ellie currently leads the client and operations team at Co-op Media Network – the UK’s leading convenience retail media network.

Driven by a desire to address a clear gap in the industry, Ellie founded Women in Retail Media with the support of a passionate group of ambassadors, WIRM is dedicated to empowering women through three core pillars: Networking, Speaking, and Careers – all underpinned by a steadfast commitment to diversity and inclusion.

Ellie believes that by championing these areas, we can unlock the full potential of women across the UK retail media landscape. Together, we’re not just building a community – we’re reshaping the future of retail media.
This year we’re thrilled to announce the first-ever Women in Retail Media Awards, taking place on 6th November 2025 in London!

Like everything we do at WIRM, these awards come with a twist — we’ll be celebrating brilliance, boldness, and boundary-breaking talent in a way only we can.

Simon Atherley

Si Atherley is Kantar’s Head of Marketing Effectiveness for the UK. He is responsible for connecting Kantar’s expertise and data across a wide range of effectiveness topics to help define best practice.

He joined Kantar in 2010 and since then has been leading large effectiveness measurement programmes for the likes of Heineken, Kellogg’s, and Unilever.

Si has close insight into the effectiveness research that sits behind award winning campaigns from leading Kantar’s creative development research into Cadbury’s award winning ‘glass and a half in everyone’ campaign.

Si also leads Kantar’s partnerships to progress industry’s understanding of the latest effectiveness topics including Retail Media, and works closely with major platforms and industry bodies to help achieve this.

Emma Helsloot

Uche Ofili

Uche Ofili is Head of Media Agencies at SMG, where he leads agency partnerships across a high-profile retail portfolio including Boots, Asda, Morrisons, Co-op, and The Very Group. With over 20 years of experience in media, Uche has held senior roles at top UK agencies such as IPG, MediaCom, and MEC, where he specialised in Trading, Planning and Buying for brands including Colgate-Palmolive, Visa, GSK, and Aldi.

Before joining SMG, Uche was instrumental in launching Tesco Media’s first grocer-specific agency team, taking it successfully to market. Now at SMG, he helps media agencies unlock the full potential of Connected Commerce—enabling customer-first, full-funnel campaigns that drive measurable performance and brand growth.

Tim Norris-Wiles

Tim Norris-Wiles leads Ecosystem Development for LiveRamp in the UK, having joined the company as part of the Habu acquisition in 2024 where he was formerly Managing Director EMEA. 

In his role Tim is responsible for connecting supply and demand, across data owners, publishers, brands, retailers and agencies to drive adoption and growth for our clients. 

He holds a BSc in Web Technologies, and has over 15 years of experience in the advertising technology space.

Sam Shaw

Sam Shaw is a leading authority on human behaviour and strategic insight. As Global Strategy Director at Canvas8, he draws on more than 15 years of experience helping brands including Google, Sony Pictures, Ogilvy, and Channel 4 turn human understanding into strategies that deliver growth.

Sam’s work demonstrates how putting culture at the centre of decisions drives innovation and results, distilling complex ideas into clear, actionable insight that helps organisations better understand people and shape smarter strategies.

Lucia Mastromauro

Lucia Mastromauro is Vice President of Advertising at Deliveroo, where she leads the company’s global retail media strategy and the growth of Deliveroo Media. Appointed in May 2025, she oversees advertising strategy, product innovation, and commercial operations across all markets.

Lucia brings over 20 years of experience in digital media, adtech, and data-driven marketing, having held senior roles at Choreograph (WPP), Adform, King, Google, and eBay. Her expertise spans programmatic advertising, client strategy, and digital brand development.

At Deliveroo, she is focused on scaling the platform’s advertising business as it evolves into a key revenue stream, helping brands connect with high-intent consumers in real time. Lucia is passionate about building meaningful brand experiences and driving the next phase of Deliveroo Media’s growth.

Aaron Gallagher

Sarah Marzano

Sarah Marzano is a Principal Analyst covering retail and commerce media at EMARKETER. Her coverage areas also include retail and ecommerce, seasonal and holiday shopping, and the impact of consumer facing technology on the retail landscape.

Previously, Sarah worked at L2 and Gartner as a retail analyst. She’s been quoted by major news organizations like Wall Street Journal, as well as prominent trade outlets including Adweek, Supermarket News, Ad Age, and Modern Retail.

David Fieldhouse

Bianca Hall

Bianca is a Senior Insight Director at SMG. She leads a team of insight experts and analysts who measure the effectiveness of retail media campaigns for brands across a multitude of UK retailers. She is passionate about simplicity, transparency, and consistency in reporting that enable both brands and retailers to turn data into actionable insight for future campaigns.

Harriet Perry

Harriet is the Chief Media and Partnerships Officer at Omnicom Media Group UK. Working in collaboration with the OMG agencies, Harriet leads media partner strategic relationships and digital channel best practice. Prior to this Harriet was General Manager of OMG UK Programmatic, responsible for all programmatic outputs and functions in the UK. Overseeing product development, analytics and engineering, activation, technology selection, inventory and data management and strategy, Harriet has over 20 years’ experience in media, working across multiple media channels and functions. Previous roles within OMG UK, Digital Managing Partner at PHD for 4 years, and before then worked at OMG as Head of Digital Trading and Operations and Head of Interactive TV.

Steve Ricketts

Matt Hanlon

Matt Hanlon is Director of Omnichannel & Media at Boots, where he leads Boots Consumer Media and Boots Media Group (BMG) in reimagining how brands connect with the UK’s health, wellness, and beauty customer. A passionate advocate for the power of data, creativity, and customer insight, Matt is focused on building brand partnerships that matter, ones that spark growth today and earn lasting trust for the future.

His perspective is shaped by senior roles at Nike, PepsiCo, and ASOS, where he helped drive digital transformation and global campaigns for some of the world’s most recognisable brands. These experiences fuel his belief that the best brand connections happen when insight, technology, and storytelling come together.

At Boots, Matt brings that belief to life, championing new ways for brands to engage with customers through trusted, meaningful, and measurable media experiences. He is recognised for his clarity and thought-provoking perspective on the future of retail media and customer engagement.

Karen Jophy

Karen drives marketing campaign planning and retail media for Ounass, powering luxury fashion and beauty across the GCC. With global experience across the UK, India, and the wider Middle East, she has led multimillion-pound brand campaigns, sports & TV sponsorships, and digital activations. Her track record blends luxury market expertise with bold consumer storytelling, making her a catalyst for brand growth and innovation.

Ned Samuelson

As Head of Global Business for Moloco Commerce Media, Ned focuses on building Moloco’s retail media business and collaborating with customers to scale their ad revenue. He is responsible for global growth, overseeing teams focused on business development, customer experience, strategy, and operations.

Over his 12-year career at Criteo, Ned built and led commercial teams focused on helping clients achieve measurable growth. As Managing Director, Growth US, and previously VP of North America Sales, he expanded Criteo’s client portfolio beyond e-commerce into retail, finance, automotive, and more—partnering with brands such as Bed Bath & Beyond, Macy’s, Dick’s Sporting Goods, Puma, Foot Locker, and Booking.com. He led a $500M+ existing business and a $70M+ new business team, always with a focus on driving customer value. Ned has spent his career creating performance-driven solutions that meet market needs.

Ned holds a bachelor’s degree from Duke University, where he was a member of the Men’s tennis team. After his time at Duke he spent two years playing professional tennis all over the world.

Collin Colburn

Chris Norton

Chris Norton is the Senior Vice President, Marketing, Data Activation & Personalization within Marriott International’s Marketing and Customer organization. In this role, Chris leads global marketing and customer data strategies, personalization strategies and channel execution for Marriott International and is responsible for delivering topline revenue, customer engagement,and performance metrics for all company and emerging businesses. This includes oversight of the performance marketing engine, channel platforms, and marketing orchestration and delivery across paid media and outbound marketing. Chris oversees the following functional areas: Marketing Orchestration, Data Activation, Audience Strategy, Outbound Channels, Marketing Operations, Personalization and new Marketing-related Revenue Strategies.

Chris has had a long career in travel & hospitality, having worked at Epsilon International as Senior Vice President, Client Services where Chris was a key partner for Marriott in helping drive data-driven, cross-channel, and audience-led marketing strategies. Prior to Epsilon, Chris worked at Starwood Hotels & Resorts until the acquisition by Marriott in late 2016. At Starwood, Chris worked
in various roles across customer insights, CRM, and data analytics. This included his role as Vice President, CRM Applications & Channel Intelligence. Prior to Starwood, Chris worked in various roles in consulting, product marketing, and product development for companies like Priceline and barnesandnoble.com.

Charlie Celino

Charlie Celino serves as Commercial Services Director at News UK, where he’s built a reputation for pairing sharp commercial instincts with a passion for innovation. Since joining the company in 2018 as Sales Lead for the News UK Social Studio, Charlie has risen through a series of leadership roles. From Strategic Development lead – Content, to Head of Strategic Development, then Strategic Development Director and now Commercial Services Director. Each step has reflected his ability to see what’s next and turn strategy into measurable impact.

Charlie’s career has always been about breaking new ground. Before News UK, he was Partnerships Director at piE London, where he developed high-impact collaborations and prior to this he cut his teeth at Live Nation Entertainment in digital partnerships roles and helping the global entertainment giant expand its digital reach.

Named as AOP’s ‘Digital Publishing Rising Star’ in 2020 and spotlighted in Campaign’s ‘Faces to Watch’, Charlie was marked out as one to watch in the media world. Under his leadership the News UK Nucleus team,  has scooped a string of awards including ‘Best Use of Data’ at the Digiday Europe Awards (2024), ‘Best Use of Data’ at the AOP Awards (2024), and most recently ‘Best Media Technology Partner: Revenues’ at the AOP Awards (2025).

What defines Charlie’s career is a mix of curiosity, vision and relentless drive. Whether it’s using data in smarter ways, forging meaningful partnerships, or leading teams to award-winning results, he has a flair for setting the pace in an industry that never sits still.

John Mathieson